Last week, someone posted about his recent success with the Four Day Cash Machine in a Facebook group I am in. He had said that he runs these 4 day promotions every month with his eCommerce store. Apparently, he has done very well with this over the last few months.
Now I admit — when I say I have been extremely lazy with my email marketing efforts with my Shopify store, that would be a huge understatement.
Bad marketer, Adam…
Anywho, this guy, his name is Adam, which instantly catapults him in my book, and it should do the same for you.
He shared this strategy with the group around 7 am, and I took action and put it into place within 5 hours;
Which is absolutely unbelievable!
I did not only take action, but FAST action!
Probably the first time in 34 years.
Well, that is not entirely true, because when I hear the words “free pizza” or “Jager bombs are on me”, I typically take very FAST action on that. Unfortunately, I don’t hear those phrases often.
and…I know exactly what you’re thinking…
Adam, you need new friends.
Ok, enough about my love of freebies….
Putting the Wheels in Motion
I sent an email to my assistant with instructions on writing out emails 2, 3 & 4, as I had already sent email #1. This is something we will continue running monthly We are going to sprinkle in other (non-salesy) emails in between these promos.
We are offering value, not just hammering them over the head with promotions all the time — I see you Groupon.
And every other major retailer.
Our store has a database of about 4,ooo customers and we use Rare.io for our email marketing efforts. Email is going to be a big focus in 2016, hence why I jumped on this email promo right away when I read about it last week.
What the Hell is the 4 Day Cash Machine, Adam?
Good question, and I know it sounds so hypey, too. I am not to blame though, as this is a method Mr. Frank Kern made famous years ago.
Frank is the “God Father of Internet Marketing” and this strategy was in a course of his back in like 2009. You basically pick a product of yours, discount it (not 5% off, you need to offer something GOOD) and email your database for 4 days in a row.
Nowadays people call this a “flash sale”. Or you could just call it a 4 day sale. Or call it a 4 day cash machine, because that is exactly what it is.
4 Day Cash Machine Case Study
This was an email we were sending out to about 4,000 customers of ours, from one of my Shopify stores. This store was launched in June of 2015, so about 8 months worth of a customer base Like I said, we have not used email much, so have not had a chance to build up goodwill with them.
Below you will find the breakdown of how many emails went out, revenue generated and total purchases.
- Day 1: Email was sent to 4,193 people, which generated $215.07 (6 purchases)
- Day 2: Email was sent to 4,087 people, which generated $108.75 (4 purchases)
- Day 3: Email was sent to 3,811 people, which generated $71.16 (2 purchases)
- Day 4: Email was sent to 4,014 people, which generated $255.45 (7 purchases)
Over the course of 4 days, we averaged a 20.1% open rate. 76 people unsubscribed, which is to be expected with emails going out back-to-back-to-back-to-back.
Total sales that were generated was $650.43, with about $450 of that being pure profit, money I
spend on the blackjack table put in piggybank.
823 people were driven to the website. And 19 total purchases over the 4 days.
19 divided by 823 is a 2.3% conversion rate, which is ok, but could certainly be improved. I’d like to be in the 3.5% – 4% range.
There was really no planning with this. I read about this when I was eating breakfast. I selected a product that has sold well, and one we had in stock in our warehouse. I fired off an email about 4 hours later. I could have sent out a “teaser” email a day or 2 before to build up anticipation.
Speed of implementation was what I was after with this.
Done is better than perfect
Now I have some data. I can tweak from here as I have a benchmark.
I am very happy with the results of the 4 day cash machine, and will be implementing this every month. This is something I would suggest you trying if you sell anything online — digital products or physical products, I think it can work in any industry.
Here are the swipes I used for this, with a bit of tweaking…