This whole sending you a weekly email has NOT gone to plan
And I know what you’re thinking…
That was one of your goals this year?
You might want to quit setting goals…
Yea, things didn’t go as planned.
every one time I tried to eat a whole pizza in 8 minutes.
Or that time my friend and I wrote a screenplay and drove to LA to “shop it around” — true story
Or that time I tried out for the 7th grade basketball team…when I was in 11th grade.
Anyways, things do not go as planned.
SOMEtimes things actually go better than planned.
Sometimes, as in, like once every 3,491,391 years.
At least that’s what it feels like for me.
I started my Shopify store last June, and things, actually went better than planned — imagine that!
A couple weeks ago, I un-installed the upsell app that we use, Boost Sales.
I always ASSumed that this app made us more green stuff.
My plan was to measure our average order value (AOV) from the time when we used the app, and the time we did not use the app.
I also wanted to measure our conversion rate, as many have told me that their conversion rate drops with upsell apps.
Well, Facebook ads have been drunk the last couple weeks, so that didn’t go as planned — Thanks Mark Zuckerburg!
Honestly, no one knows what is going on with FB ads.
Although, yesterday the store profited $1,045.96.
Not bad, considering Daddy (that be me) needs a new pair of shoes.
And therapy, a new diet and laser hair removal. Among many other things.
Enough about me.
Back to the little case study…..
So, since uninstalling this app, our store’s AOV has increased $0.76
Again, I know what you’re probably thinking….
Oooohhhhh big money, Adam….
Hear me out for a second…..
In the last 14 days, our store had 898 orders, so….
898 X $0.76 = $682.48
So, this is an increase of $48.74 per day, about $1,465 per month.
Add the $29/mo we saved from the cost of the app, and we are close to a $1,500 increase WITHOUT the upsell app.
The upsell app is supposed to make money, right?
Again, don’t always assume things — it makes you look like an ass.
That extra $1,500 a month is going to buy me some nice shoes.
And a great therapist.
Impact over Income