Blogging takes a lot of hard work and dedication.
It’s not easy, but can be a lot of fun and very fulfilling.
I’ve published over a thousand blog posts in my 4 and a half years as an Internet entrepreneur.
Any time I publish a blog post, I get this high. Not sure what it is, but I like the feeling. Maybe that is why this is my 8th blog post in the past 12 days. It’s a rush, for me, at least.
I have found commenting on other blogs not only increases website traffic, but it is a great way to network with other bloggers.
It’s how I landed an interview with Neil Patel.
Who is Neil Patel?
The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.
Here is a small list of the companies Neil consults for;
- General Motors
How I Landed an Interview with Neil Patel
Well, I comment on a lot of Neil’s posts, but also think it was a killer email I sent him.
I spent 2-3 hours crafting an email to Neil about an interview. It was September of 2013 and I over analyzed the email to death. I wrote it, read it, deleted some, re-wrote some, read it seventeen times, screamed “F*#@ this!”, deleted everything, started over, punched my laptop, wrote more, read it, liked it, wrote some more, deleted some, wrote more, checked spelling, then hit send.
It was 15 months ago, but the sequence went something like that, as I remember it.
I then received this response, three hours after I hit send;
I was blown away it was that easy.
Sometimes all you have to do is ask 🙂
Another lesson learned.
How One Blog Comment Landed Me a 5 figure Deal
Obviously, I am a huge fan of Neil Patel and read his blog often. I have been a subscriber to his blog, Quick Sprout, for a few years now. If you’re not on his email list, I suggest you jump on it. Your future self will thank you, I promise. He is as transparent as they come, which is refreshing in this line of work.
He shares two new posts each and every week, which are usually case studies or lessons he has learned over the years. All actionable stuff, which is great.
Here is a post from earlier this week — How Spending $162,301.42 on Clothes Made Me $692,500
Another from a couple months ago — What I Learned from Fighting a 12-Month-Long Lawsuit
So, last fall I was reading a post on Quick Sprout. Neil typically asks his readers a question at the end of his posts and to leave it in the comments. This post was no different. He asked his readers to leave a comment if they were having issues (with what he was discussing in the post). He told them to leave their industry in the comments and he would share his thoughts on how they could use what he was discussing.
I was reading through the comments, as he gets hundreds per blog post. Oh, and he answers just about everyone of them, too. I have no idea how he does it, but he does.
Anyways, I saw a comment from a real estate agent asking for some help/ideas. Now, I believe blogging is a “slam dunk” for the real estate industry. There are so many different topics to cover. In fact, I wrote a post about it last spring — 104 Real Estate Blog Topics to Generate More Qualified Leads.
Anyways, I clicked on this commenter’s name (hyper link to his site) and found his email address. I jotted down some ideas for him and sent him an email. Nothing for sale, just some honest advice that I know, if he implemented, would help his business.
Honestly, I wasn’t expecting a response.
Maybe a “thank you”, but that was it.
This guy didn’t know me, and who knows, he might of thought I was some Internet creeper. The online marketing world is filled with scammers, as you are probably very aware of.
Here is his email response to me…
He was asking me to pitch him?
I had nothing for sale, I was just trying to be helpful.
Honestly, I didn’t have a hidden agenda or any funny business like that.
Content Marketing FTW
It is no secret I am not the best sales person. I wouldn’t last long on a dealership lot, selling RVs or going door-to-door selling vacuums. Although, I have improved drastically since I started as an entrepreneur four years ago.
I think that is why I am such a fan of content marketing. I really enjoy writing, so it comes somewhat natural to me. I also enjoy it because it helps people. As I said at the beginning, it can be very fulfilling.
It also works for me 24/7/365, which is something that I am a BIG fan of.
Work smarter, not harder.
I want my marketing working for me, around the clock, on weekends, during the holidays and Tuesday nights at 2 am.
Here is a recent article on Inc.com titled — 7 Online Marketing Tips for Entrepreneurs Who Can’t Market or Sell (you’ll never believe who wrote that article. It was something I just found and it was not planned. Promise)
Like I said, I reached out to that realtor 13 months ago offering some ideas for him to use in his business. I had no intention on selling anything. I was just trying to be helpful. I was trying to add value. At that time, I really didn’t have anything to sell him.
Fast forward 13 months…
We have been working together since January of this year. He actually came to Vegas this past summer and I had the opportunity to meet him and his wife. Pretty neat as they live about 2 hours from where I grew up in Michigan. It can be such a small world.
What’s impressive is that he sold 30 homes in 2013. As of two weeks ago, he has sold 48 homes in 2014 with 4 weeks remaining, so an increase of 60% from the previous year.
This all started from one blog comment. This one blog comment has turned into five figures in revenue, a friend and a very valuable business lesson;
Add value. Don’t sell.