I am not going to lie, but I just don’t spend much time on Google+. However, I do love Google Hangouts (check out my interview about how this ex-teacher built a six figure business with offline marketing) Now I am not claiming to be an expert on Google+, but I am spending a lot more time on the social site and see some potential. There are still parts I don’t understand, but I am trying to learn more about it as I think hangouts has a chance to catapult this social site into the Facebook/Twitter social-sphere.
Why Create Circles on Google+
I’ve played around with Google circles, but just didn’t understand them until last weekend. I watched a video on how to effectively use circles and started playing around with them this week and gained some traction. I created niche specific circles like;
- Las Vegas attorneys
- Las Vegas dentists
- Las Vegas car dealers
- Las Vegas realtors
You get the point. I create circles around different niches so I can craft my message to specific industries (much higher response when doing this).
How to Create Circles on Google+
Go to the search box on my profile and search: [Your City] [Niche]
Hit the dropdown menu and select; People and pages
I go down the list and add all the plumbers in my circle; Las Vegas plumbers. I continue this with dentists, attorneys, chiropractors, etc.
Here is a video on how to create circles on Google+…
Crafting Your Message on Google+
Now you can target your message to each circle and target it accordingly. The better you target your message, the better your results. You can see my results below in how I did this past week by doing just this.
How to Use Google Hangouts
For the record, I love Google Hangouts! There are plenty of ways you can use there and here are some ways I came up with…
- An interviews series (one of the ways I am using them)
- Product demos
- Sales presentations/webinars (I hope to cancel my GoTo Webinar soon)
- Conduct meetings with your team
- Masterminding (I love using Hangouts for this)
I am starting an interview show where I interview local Las Vegas business owners. I am calling it; Sin City Spotlight.
I emailed about 100 business owners and also posted niche-specific messages (using what I showed you here in this blog post) and the response was overwhelming. I had a much better response with Google+ than I did with cold emailing (although I had my assistant use a weak subject line). After posting 4 custom messages (one in each circle), I generated interest from;
- 5 dentists
- 4 attorneys
- 4 real estate agents
- 1 car dealer
Not bad for posting 4 status updates and connecting with 14 business owners over the course of 2 days.
Are you seeing the power of this?
Are you using Google+ in your business? Are you using Hangouts? Why or why not? let us know in the comments below.