Taking care of your customers.
Unfortunately, a lot of businesses suck at customer service.
Although, I see it as an opportunity to over deliver and win customers for life.
For example, this hotel threatens to fine their customers $500 for leaving bad reviews.
It’s no secret I run an online jewelry store, and have had some success with it. It started as a side business, but turned into something pretty big that allowed me to take my old man to the Masters for his birthday.
I have also paid off a ton of debt because of this store, so it is something I am proud of.
Customer Demands a…What?
About a month ago, we received a weird request, from a customer. Weird might be an understatement.
A request we had never seen before, but made me laugh our loud when I read it.
To be honest, I thought the customer might be sipping the sauce when she placed the order.
She ordered a ring, and made a completely random request (in the notes section) that you can see below…
Again, we sell jewelry.
We’re not artists.
Maybe she was having some wine when ordering? I don’t judge!
I shared this screenshot in a Facebook group that I am a part of, and someone suggested that I get a drawing done and send it to the customer.
Absolute genius, thank you Phil for the idea!
So I searched the Interwebs for a designer.
I found one that was hungry for fame.
I paid him to draw me a Frakenstein in a French maid outfit.
A few days later he sent me his masterpiece.
I cannot confirm not deny, but he might just be a descendant of Vincent van Gogh.
I printed the drawing, went to CVS to buy a frame and here is the finished product…
Yes, we sent her a framed picture of what she asked for — A drawing of Frankenstein wearing a french maid outfit
She made a ridiculous request…
…and we fulfilled what she asked for.
Think she’ll buy again?
Think she’ll tell her friends?
Maybe she is an editor of the New York Times and might want to feature us on the front page?
Well, she lives in Pennsylvania, and have not heard anything about a cover story, but am hopeful.
Here is the message she sent us…
She’s not just 110% satisfied,
But 150% satisfied!
We didn’t do it in hopes of being in the New York Times, or anything like that. We did it because it was fun.
She ordered a $35 ring and made an insane request.
We spent about $32 for the picture, the frame and for it to be shipped.
Money well spent.
If you’re not having fun with your business, you’re in the wrong business.
This is one way to make your customers fall in love with your company.
Impact over Income