I launched my first Shopify store on June 11, 2015 — One year and 2 days ago.
A little background…
I went into business for myself in October 2010.
To all the haters that didn’t think I’d last 30 days (at the time, I wasn’t sure either)
I give you this wonderful GIF I just found…
That might be the best thing I have seen on the interwebz in the last 6
failed tried a lot of different business models with some success here and there.
You cannot pay the mortgage company here and there, apparently.
DAMN YOU BANK OF AMERICA!!!!
Looking back at it, it was 100% my fault as I jumped from idea to idea to idea to idea to…you get the point.
Some ideas I dabbled in for a week or so, and threw in the towel because it wasn’t working.
Or maybe I wasn’t working.
The point is, I gave up way too soon, too many times. This is very common with online entrepreneurs, and in my opinion, the number one reason most fail in this biz. They jump from idea to idea to idea and they never give one idea/business model time to flourish.
Everyone refers to it as the shiny object syndrome.
I am from the belief, most online business models work, you just have to be consistent with it. At the absolute minimum, you have to give it 90 days of putting in the work to gain some traction. You are only focused on that one model, and nothing else.
Outsiders might laugh at 90 days (that short?), and most online entrepreneurs would cringe at 90 days (too long).
And I said “gain traction” in 90 days, that does not mean quit your job, and retire on the beach. Well, unless you’re a thrill seeker, and in that case — let me know, as I would like to come visit.
You also need two other things.
You Have to Have PP to Succeed
I cannot take the credit for this, as I heard it from Mr. Gary Vaynerchuk. It is so spot on, and I want to talk about it in this blog post.
To make it in business, you need
whiskey two things;
I see so many new peeps in the Shopify arena that are expecting instant success. They not only expect to be making sales on their store, but they expect to be profitable within the first week.
Having never ran ads on Facebook before.
Or ever running an eCommerce business before.
Or ever running an online business before.
But expecting to be profitable in a week?
Read those last few sentences again.
How can you expect to be profitable in a week when you have just about ZERO experience?
Are you kidding me?
It’s Not Your Fault
The gooroo marketers out there are to sell you on their course, program, coaching, etc. They have an agenda, and it rarely involves your success. Most set these unrealistic expectations and only show you their wins, not all the times they have lost money.
Or wanted to quit.
Or cried themselves to sleep.
They paint this pretty picture that everything in their World is perfect. And they sell you that.
You then launch some Facebook ads and the sales aren’t flooding in like the gooroo taught. You are not generating the 10x ROI that the course you just bought said was the minimum.
You feel like this might not be for you.
And the sky is falling.
And you feel like a loser.
You then jump to another course, from another gooroo with another business model.
It’s a vicious cycle, I know, as I was there…for years.
Consistency is Key
Since launching my Shopify store a year ago, I have bought 2 or 3 courses, all of them relating to eCommerce. I have been 100% focused on Shopify for the last 10 months or so. I used to buy a few courses per month, and very few of them were related to each other.
To be honest, I would skim through most of them, and implement a few, but not many.
I was lazy.
At the time I first started with Shopify, I had other business ventures going on. I had clients with my Real Estate Marketing agency.
I was also dabbling in Amazon FBA at the time. I had a toy I was selling on Amazon. I had spent $1k on a 12 week Amazon FBA course that taught everything on how to be successful selling on Amazon. You have to do your due diligence when selling on Amazon, like any other business, I suppose. There is a process you must go through to finding an in-demand product, a quality supplier, a promotional strategy that involves giving away a ton of free product, for reviews, and other little details that took up a lot of time. And money. After about 2.5 months, I was ready to sell on Amazon.
With Shopify, I made my first sale within 24 hours.
I joke with friends that is was like a drug, and I was hooked. Only with Shopify, I didn’t have to drive down to Tijuana on a Tuesday afternoon with a guy named ‘Los in an ’84 Cutlass Supreme.
I kid, I kid…
In the first month, I did $250 in total sales. Not retirement money, but it was a start. And proof it worked. That is so important — quick little wins. With Amazon, I never made a sale until the middle of the 2nd month, and that was at a huge discount when running the promo to generate reviews.
In July, I dedicated more time to Shopify and generated about $2,200 in sales.
At the end of July, I decided to admit defeat and throw the towel in on the Amazon business. It was more of a money pit and this Shopify strategy was working, so it wasn’t too difficult of a decision.
The again, I am stubborn AF, and hate admitting defeat.
In August, the Shopify store did $15,000+ in sales.
Once I focused on Shopify, things started growing…fast.
Focus + consistent action + patience + persistence = results
It was a lot of fun, and made it easier to go “all in” with. I also unsubscribed to a lot of other marketer’s lists and the only courses I even looked at, were eCom courses. I was 100% focused on eCom and was starting to see consistency, for the first time in years.
This business does take work, and have faced many challenges in the last 12 months, so I don’t want you to think this has been a cake walk.
Some days I love Facebook (advertising), and some days I want to delete my account, and never turn on the computer again.
However, I pride myself on NOT taking the kids to daycare on Fridays, as they stay home with me. Just the three of us and we have fun. I also don’t work on the weekends, or I try not to. There are times where I spend an hour or so working on the weekends, but it’s not that common.
I am not looking to build the next Amazon. I do this for the lifestyle it provides my family and I.
I do it for these two…
In any business, you need patience & persistence to succeed.
…a big budget…
…lots of booze…
…a punching bag
…a medical marijuana prescription…
…an extremely patient and understanding partner/spouse…
…an open-minded therapist, to name a few of the other essentials to make it in business.
I have found patience, persistence and focus are the keys to success.
Taking daily imperfect action is also crucial to gaining momentum in business and life.
Impact over Income