What’s the first question people ask you when you first meet them…
What do you do?
It’s boring and so common. I like to spice things up and I typically ask…
Where are you from?
People are caught off guard with this as they expect the common “where are you from” question, but living in Vegas, it makes sense to ask a person where they are from. The majority of people in Las Vegas are not from here, in fact, I think I have met (in 6+ years) maybe a handful of people who are actually born and raised here.
Being an entrepreneur, we have to have an effective elevator pitch as you never know who you’ll meet.
One of my goals for 2013 is to get out to more networking events I advise you to do the same if you are not). Well, I went to one on Tuesday evening and it was the best one I have ever attended. It was effective and it wasn’t a waste of 2 hours like they typically are. I usually bring in 20 business cards and leave with 17 or 18, pissed I wasted 2 hours of my life and have a handful of business cards with email@example.com (NOT professional!).
Every networking event has that guy that is ready to sell you something right then and there, often times before you get his name. I can’t stand that. Like a High School guy on Prom night trying to close to early. I actually had a guy try and sell me a windmill at an event last year. I told him;
Sir (I didn’t even get his name), it looks interesting, but I doubt my HOA would approve.
My HOA bitches about a leaf in my yard, no way they’d go for the 80 foot windmill in my backyard. And by back yard, I mean 12 x 12 square patio with concrete block walls. Something resembling Alcatraz.
Yea, this networking had the typical MLMers that are hot about this business “opportunity” and I assume they’ll be pitching some other “genius” idea next month. I won’t get into my feelings about MLM because I want to keep this post positive 🙂
There were about 30-35 people. We broke into groups of 5 and all got a worksheet where we worked on our “30 second commercial”. Now I have paid professional writers to craft my elevator pitch and just have never been happy with one. This exercise was different though.
We individually stood up in front of our groups, said our “commercial” and then rotated to the next group. We basically got to say our commercial to 30+ people. If people were interested in what you had to offer, they asked for our business card.
I said my elevator pitch probably 7 or 8 times and now I have it memorized in my head.
It was broken down into 5 parts;
- Introduction (Name/company)
- Interrupt or Relational Statement (the problem you can solve)
- Engage Statement (solution that makes you unique)
- Educate or Value Statement (how it will make them feel)
- Close/Tag Line (make it memorable)
Do this exercise, rehearse it, perfect it and you’ll have something to say when the next person asks;
What do you do?
You can download the worksheet here: Elevator Pitch