No, this has nothing to do with Craigslist or Tinder.
So, last week I told you I was reading a book on leadership.
It’s about a former Michigan football coach and he shares his “timeless fundamentals of leadership” and these can be applied to any sports organization, church, business and/or household.
These principles worked when he coached in the 70s & 80s
And they’ll work a hundred years from now.
In fact, I am not just applying these principles in business, but Chateau de Dukes has felt the difference since I picked up this book last week.
Soon, I might just get a whistle and will be screaming at the kids to — Get down and gimme 10 pushups!
The chapters are short, but packed with such great business/life lessons.
The chapter I just finished was titled Emphasize Execution, Not Innovation.
This coach was not flashy.
He was all about mastering the basic fundamentals.
In fact, by today’s standards, he’d be considered boring.
He was a winner though, and that is what matters.
It’s actually quite similar to running an online business.
A lot of people will sell the flash, the “oohhs” & “aahhs”
The sexy, as that is what sells. People buy sexy.
Sexy can mean complicated though, too.
As in you don’t do anything with it, as it’s too much.
Been there, done that.
A lot of times, flashy isn’t as effective as unsexy.
I see this in a lot of Facebook groups where people are talking about funnels.
Tripwires, upsells, exit pops, down sells, cross sells, a 2nd, 3rd, …and 8th upsell.
You lost me at tripwi….
You want a super simple, unsexy way to make money online?
- Create a landing page offering something that solves a single problem
- Send traffic to the landing page (Facebook, YouTube, blog posts, Instagram, forums, wherever you want –pick ONE and get good at it)
- Email them offers (I prefer daily)
There you have it.
The World’s most unsexy funnel.
The damn thing works though.
You can add the other “stuff” when the teller at the bank knows you by name because of all the frequent deposits you’re making 🙂
Less is more.
Speaking of less…
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